Advertising specialties get your name out in a big way. Coffee mugs, pens, and other promotional items are a great way to increase name recognition for your company and keep your message in front of customers for months on end. They're inexpensive to produce and provide an excellent return on your marketing investment. Offer them as holiday presents, door prizes, special-event giveaways, and thank yous. Distribute them to your staff to show your appreciation for their hard work.